Driven started with a simple observation. Will Hamer spends every day sitting across from business owners — financing their vehicles, their equipment, their growth. And what he kept noticing was that the most interesting part of his job wasn't the finance. It was the people.

The founders who built something from nothing. The operators who nearly lost it all and came back. The ones with a story nobody had ever thought to ask about.

Driven is where those stories finally get told.

Hosted by Will Hamer — asset finance broker, car obsessive, and founder of Hamer Capital — the show sits down with founders, operators, dealers, builders, and entrepreneurs for long-form, honest conversations about business, money, mindset, and life.

The name is intentional. Driven means cars — and that thread runs through every episode. But driven is also a personality type. The guests on this show aren't defined by their industry. They're defined by the way they work, the way they think, and the relentless pursuit of whatever it is they're building.

No highlight reels. No PR answers. Just real conversations with people who've actually done it.